ADVERTISING
Advertising Creep Update: Playgrounds
Hey little overweight Swiss miss/mister: your government thought it would a cool idea to shove your fatness in your faces in THE worst place possible—the playground! "Mommy, why do some of the swings have thicker ropes and chains?" "Well Heidi, it's to ruin your day of play by calling you a fat-assed blimp at the one place in your daily life where you might get some exercise." The ad agency responsible, the Zurich office of German shop Jung von Matt, actually claims that "our target audience seemed particularly pleased about the playful handling of a basically serious problem." I bet. Imagine the reaction if mayor Bloomberg's overzealous health Czar Thomas Frieden erected these swings in Park Slope parks. So, to recap: playgrounds, shopping carts, movie theater steps and laundromat dryers. Where will ads rudely intrude next? Check back in the next few days when Animal brings you an even creepier Ad Creep update.
|Image: Direct Daily|
by Copyranter on December 9, 2008
Comments (6)
If the swings are in Switzerland - why is the writing in English?
Posted by Eva | December 9, 2008 6:26 PM
It's a translated version for promotional purposes, a common PR practice. Notice it reads "Changing (a) little can change a lot..." They left out the "a"
Posted by copyranter | December 9, 2008 6:35 PM
...but the seat doesn't look wide enough.
You still have to wedge your fat ass in a regular space.
Posted by peachfuzz | December 9, 2008 9:08 PM
Well, Jung von Matt is all about PR for their PR firm. Yes you heard it right. Their ads are always for bringing awareness to themselves and not really to the topic in question.
And as we in Germany are not really interested in them anymore they usually put everything in English/publish it in American magazines etc.
Sigh, it's so boring.
Posted by Yetused | December 9, 2008 9:49 PM
Heaven forbid anyone might think of placing such ads in, well, the local McDonald's. Maybe a sign could be stuck in a booth stating: If your ass can't fit here, go meet Jared at Subway.
Posted by HighJive | December 9, 2008 11:02 PM
I can't help but find this quite hilarious
Posted by Sophie | December 10, 2008 3:34 AM