ADVERTISING
Only Slugs And Bugs Do Drugs
Hey look, more animal ad metaphors. How fucking original. Here, Durham, North Carolina ad agency McKinney—yet another shop that claims they're "redefining how marketing is done"—proposes that teenagers are nothing more than animals just itching to kill themselves. The headline on all three is "What's the worst that could happen?" Do these ads speak to teenagers on their level? No. Do they preach to them and call them irresponsible idiots? Yes. While they teach us nothing about drug use, they do educate teenagers a little bit about the animal kingdom; salt does in fact dehydrate slugs. So not a complete loss? The Website on the ads, AbveTheInfluence.com, was created for the White House Office of National Drug Control Policy...which helps explain the stupid strategy of this campaign. Jump for the two other ads featuring teen rat girls about to sample rat poison and bug spray-huffing adolescent wasps.
|Images: BestAdsOnTV|
by Copyranter on November 17, 2008
Comments (3)
What's the awareness on the compatibility of slugs and salt? I knew salt kills them, so it made if my favorite execution, but I'm iffy about the rest of the population.
Also, if and when I attempt to start an agency, we will promise "to make normal old ads the normal way, but just slightly better than average." The name of my agency? Hyperbole. Take that, convention!
Posted by Jessie Birks | November 17, 2008 3:33 PM
Who gives a shit about high production value if the ads are 100% off target? That is what I try to tell the media company I work for. They never like my effective ideas, only the ones that allows the graphic designers an opportunity to circle jerk with photoshop all fucking week
Those mice chicks are totally going to do X and fuck!!
Posted by Jimmyco | November 17, 2008 8:32 PM
why do they all take place in such a domestic setting?
yeah, that was my first drug experience, sitting in my kitchen with by best bud!
Posted by anon | December 2, 2008 1:55 PM