CULTURE JAMMING

Artist Challenges Nike In Olympic Takedown

When he's not busy building Chino-Obama lightboxes and promoting the Democratic candidate for president, San Francisco based artist, Eddie, is taking shots at Nike via Olympic imagery. He recently created this Molotov cocktail homage to the sneaker brand to highlight their commitment to exploiting cheap labor. It's the tagline that the street postering artist specifically takes issue with: "If you’re gonna take the 'Just Do It' phrase seriously, than it should also be applied to standing up for human rights, against totalitarianism, things we consider revolutionary. That is self-empowerment. I could go on for hours about the dichotomy of it all, but I think most viewers get the point." Agreed, but do they care?

Culture Jamming, Eddie, Go for the Gold, Olympics

1 comments

by ANIMAL on August 15, 2008