ADVERTISING
American Apparel, Advertising, Art, Artist, All Abused
This latest piece in the nearly year-old Stereo Hell guerrilla marketing project is the most playful and mind-altering yet. The artist has redrawn the scene from a recent poster placement on the front door of a soon-to-open American Apparel outlet, and then created a hilarious crime scene. The two cops standing on their heads are a recreation of Maurizio Cattelan's goofy 2002 sculpture "Frank & Jamie." Cattelan is probably most famous for his controversial piece "La Nona Ora," depicting Pope John Paul II being struck be a meteorite (which sold at Christie's for $3 million). Add in the requisite fake naked babe mocking/celebrating the upside-down coppers, and, well, I honestly don't know WHAT the hell you end up with. But it's fucking fun!
Carroll Street subway station. (Photo: Stereo Hell)
by Copyranter on August 25, 2008
Comments (2)
I feel like this fake campaign is getting pretty far from the real AA campaign. Where did the modern art come from? Did AA use some at some point? Also, this one seems to be riffing off their own store modification. Surely there's some kinda rule about parodying your own parody.
Posted by Jessie Birks | August 25, 2008 4:49 PM
this stuff is just getting really boring.
Posted by karen | August 26, 2008 6:35 PM