ADVERTISING
Absolut Wordsworthlessness
As part of their ongoing, hollow as a jack o' lantern effort to tie drinking hooch to saving the world, Absolut last week hit high circulation mags with this absolutely hilarious edict ad. Never have 119 words said less. Click it, and muse along with me. Third stanza: "In an Absolut world, it's not about right or wrong, only what if and why not?" Sooo, an Absolut world=drunken chaos? I don't think that would be good for your sales—people ain't gonna pay for their liquor if stealing it isn't wrong. Moving on: the big dilemma here for our word painter was how to uncomfortably wedge product sell into this revolutionary manifesto. Second stanza: "...and we create a new world as ideal and inspired as our vodka." Hooey detector smoking! Jesus, it's 10am and I already need a fucking drink (maybe the ad works?).
Ad: Scanned from Entertainment Weekly
-Copyranter
by ANIMAL on June 26, 2008
Comments (6)
"Wit and style are the means to an end" (last verse)
I say, start working on that then.
Posted by Rob | June 26, 2008 1:13 PM
And I thought only the winos knew how to write poetry.
This is the swill vodka drinkers write or fashion writers write or people that hype the heights of hipster hipness. Absolut isn't talking to the common person.
Although, I do feel an overwhelming desire to get completely blotto and change my world.
Posted by Mary Kathleen O'Looney | June 26, 2008 1:53 PM
Absolut shit.
Posted by fd | June 26, 2008 4:31 PM
Looks like the client fell in love with the manifesto.
Posted by Not Hemingway | June 26, 2008 4:32 PM
In an aboslut world
Talk is cheap
And we're all big spenders
Our quality beverage inspires oration from the heart
About passionate plans to Do Something, tomorrow
buuuurrrrrrrp!
Posted by Village Idiot | June 26, 2008 6:40 PM
You're either drinking Absolut or you're part of the problem.... man!
Posted by Ripley | June 27, 2008 1:54 PM