COPYRANTER
Upstate Attractions Anthropomorphized In New "I Love NY Campaign"
(Click to enlarge)
Apparently New York ad agency Saatchi & Saatchi thought the best way to breath life into New York tourism was to give upstate attractions the human characteristics of a typical high-strung New Yorker. Like the "workaholic" parklands (left). "They've got to work day and night to be just as spectacular" as Broadway. Yeah, you can keep working 'til the cows come home, parklands, it ain't happening! And then there's the "neurotic" vineyard (right), who's worried that his (her?) wine isn't as good as what's offered in Gotham. Well, alcoholism certainly makes you neurotic, so maybe Mr Vineyard's been sampling a bit too much of his finished product? The campaign concept is just plain bizarre! And while the layouts are graphically attractive, the jammed-in city elements—like the "Union Square" and "Balthazar" type on the leaves in the vineyard ad—are just really sad. This uncomfortable melding of city/country has the feel of advertising by committee. Political committee.
-Copyranter
by ANIMAL on May 8, 2008
Comments (3)
man, this has the arrogant tone of someone raised in the city who's never even crossed a bridge into any of the outer boroughs, much less ventured into the (shudder!) natural environs upstate.
as if something only has merit if built by the hands of man? fail.
Posted by r | May 8, 2008 4:17 PM
These ads blow. Clunky copy. A mish-mash of messaging. So-so illustrations. Zero naked chicks. C-
Posted by Lee Clow | May 9, 2008 3:45 PM
So if I leave the city and go upstate to ease my mental disturbances, I have to contend with "neurotic vineyards" and "workaholic parks"? Is there no escape?
Posted by Blucheez | May 12, 2008 2:50 PM