Advertising

ANIMAL is a particularly good place to hawk cool products and services that are relevant to our demographic. ANIMAL’s audience of cultured, enthusiastic online consumers and entertainment and media junkies are particularly responsive to advertisers of cool products, including art, fashion, gadgets, and travel. ANIMAL has attracted the likes of brands such as: Smirnoff, Puma, 55DSL, Reebok, OP, Virgin Mobile, and even Tylenol.

Demographics* The majority of our readers are 26-35; over 60% are male. 75% are university graduates, 18% with advanced degrees; over 20% more attended/attending university. Almost 30% have a HHI of over 100K; Over 70% above 50K.

Units. In addition to standard advertising units, ANIMAL is open to discussions on other sponsored content packages, ranging from site takeovers to custom contests.

CPM PRICING (Cost Per Thousand)
* 728 x 90 IMU (Top banner, above site logo) $15 CPM
* 300 x 250 IMU (Rectangle, within editorial, between 4th and 5th posts) $15 CPM
* 160 x 600 IMU (Skyscraper, right sidebar) $15 CPM
* 160 x 160 IMU (Button, right sidebar) $13 CPM
* 160 x 160 IMU (Button, right sidebar) - $13 CPM

Discounts are available for first time advertisers and larger buys/longer runs.

Email for more Information. For more information on the ANIMAL’s rates please email at bucky@animalnewyork.com