Here’s how the brilliant little ad scheme from a Russian city-centric online paper URA went down: Spray paint the giant potholes with the faces of the politicians who forgot they promised to fix them, so that the holes function as their gaping, lying mouths. Then, document when the city services show up… to paint over the street art. Shame them until they fix they plug the damn holes. Repeat. Brag on the internet. Success!