Remember last fall, when Jay-Z’s Rocawear label began selling t-shirts emblazoned with the slogan “Occupy All Streets,” without donating any of the profit to Occupy Wall Street? The shirts caused some understandable uproar before Jay and co. pulled them from their online store, then quickly began selling them again, presumably after deciding the profit outweighed the negative PR. In a recent New York Times profile of the rapper, Zadie Smith asked for his feelings on the movement. “What’s the thing on the wall, what are you fighting for?” responded an “agitated” Jigga, employing the same “movement without a direction” rhetoric the mainstream media has been leveraging at OWS since the beginning. “I’m not going to a park and picnic, I have no idea what to do, I don’t know what the fight is about. What do we want, do you know?” So, to the surprise of no one: Jay-Z doesn’t particularly care for Occupy.

“I think all those things need to really declare themselves a bit more clearly. Because when you just say that ‘the 1 percent is that,’ that’s not true,” he continued. “Yeah, the 1 percent that’s robbing people, and deceiving people, these fixed mortgages and all these things, and then taking their home away from them, that’s criminal, that’s bad. Not being an entrepreneur. This is free enterprise. This is what America is built on.”

At the time of the “Occupy All Streets” scandal, Rocawear made this official statement.

The ‘Occupy All Streets’ T shirt was created in support of the ‘Occupy Wall Street’ movement. Rocawear strongly encourages all forms of constructive expression, whether it be artistic, political or social. ‘Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.

So, basically everyone was lying.

(Photo: Flickr/NRK P3)