As a huge fan of keeping things I don’t want to lose attached securely to my body, I hereby endorse this product-in-progress. Now, it it is by far not the most practical solution as custom camera strap ideas go, but the pitch on the Kickstarter is ace.

Tired of ”awkward looking” neck straps and the “unattractive” travel hack of wrapping the neck strap around your wrist? Do you like wrapping things around your wrist?

You do, don’t you?

Hmm.

Watch as the inventor demonstrates how strong and sturdy and comfortable and cool this cuff is. ”I wear the cuff all day,” he says, uncoiling it show you its quality leather, metal bits, etc etc. I mean, it’s pretty much a standard bondage cuff with a modified clasp and a key-chain attachment for your camera, as opposed to, I don’t know, the ceiling. Yes, very “rock ‘n’ roll” indeed.

So this is going to have a fringe fan base.