Cape Town, South Africa-based newspaper Cape Times has unrolled a clever new ad campaign.

its liek v v zeitgeist u kno

Featuring three iconic, historical photographs and one shot of William and Kate sucking face, the skillfully Photoshopped images appear as if they are all self-shots from the outstretched arm angle because… get this… “You can’t get any closer than the news.”

It’s like you’re Faceboook friends with Winston Churchill and his uploaded a sweet cigar #selfie. Sup, Church?

I like how they’re simulating intense proximity of the observer by mimicking the composition of a regrettable tween bathroom Instagram.