This year, instead of jumping on stage and getting arrested by the NYPD in Coney Island, Takeru Kobayashi challenged the other Nathan’s hot dog gagging contestants in real time atop 230 5th Avenue. And technically, he won.

The competitive eater from Japan successfully stuffed 69 hot dogs down his throat in ten minutes, breaking a world record. Returning champ Joey Chestnuts ate 62 in the same amount of time, winning the official title for the second year in a row that Kobayashi was ineligible to compete because he refuses to sign an exclusive contract with Major League Eating, the governing body that lords over thoroughly disgusting food-related competitions.