First we looked at Dubai, then peaked in the White Direction, now its all about the ladies. Taking advantage of rising gas prices and economic inequities, Kenneth Cole decided to STOMP the West Side Highway again with another one of its "ironic" billboards.

This new ad tells women they should walk, in pumps, since gas is getting too expensive.

Can't you just see it now: throngs of eco friendly women in high heels and business suits strutting victoriously over the George Washington Bridge in their new comfy $195 pumps so they can save a few bucks on gas? Nah, we can’t either.